Right wing populism is quickly emerging as a new dominant political discourse. It is radically re-constituting the uneven field of politics on which ideological battles are fought. Right-wing demagogues use a diversified repertoire of rhetorical tools to not only temporarily acquire dominance but to disaggregate frozen beliefs and re-configure them. To analyse this process of re-constitution, this article uses the vocabulary provided by George Orwell in his seminal book “1984”.